Data is important, but insights drive restaurant growth

May 29, 2019

EMMA LIEM — Restaurant Dive, May 29, 2019 |

To remain competitive in a digital market, operators must walk the tightrope of processing as much diner data as possible without ceding control to third parties or alienating customers.

As digitization transforms the restaurant industry, major chains and independents alike are clinging to data mining as their key to success on this new playing field. There’s just one problem: few businesses know what to actually do with it.

“I think the third party is ultimately destroying the brand? you have data hogs out there,” ShiftPixy co-founder Steve Holmes told Restaurant Dive. The company runs a scheduling and recruiting platform. “If you own the data you own the relationship.”

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